FUNimation Entertainment has announced that Australian and New Zealand streaming service AnimeLab will rebrand into FUNimation beginning on June 17, 2021. The service will retain the AnimeLab team, but transition its branding to FUNimation across all services and social media. Users will be able to log into FunimationNow using their AnimeLab account information.
The AnimeLab social media team will remain as the branding transitions over the following months, but the AnimeLab blog will be retired, as all future posts move into the FUNimation blog.
FunimationNow was previously available in Australia and New Zealand, but FUNimation moved its content to AnimeLab in March 2020, following Sony Pictures Television and Aniplex’s decision to consolidate three Sony-owned anime acquisition and distribution companies — FUNimation based in the United States, Wakanim based in France, and Madman Anime Group based in Australia — into one joint venture. Madman Anime Group previously operated the AnimeLab service.