Animation news website Cartoon Brew has reported that the newly formed entertainment agency Lucky Helmet will represent Aniplex of America in North America. The company will support licensing and merchandising around Aniplex of America and FUNimation Entertainment’s upcoming release of Demon Slayer – Kimetsu no Yaiba – The Movie: Mugen Train in the United States.
Founder of Lucky Helmet Marc Harrington says about the film, “Demon Slayer‘s box-office success overseas, in the middle of a pandemic, is nothing less than extraordinary. We are incredibly excited to have the opportunity to support Aniplex on its licensing and merchandising efforts in North America, and we are confident that the film will further excite fans, and that there will be great potential for new licensing partners across many categories.”
Lucky Helmet launched in November 2020 and has also signed Ireland’s Cartoon Saloon as a client.