HIDIVE and MyAnimeList (“MAL”) have announced a strategic partnership that leverages MAL’s crowd-sourced content discovery engine and community platform. The collaboration will enhance HIDIVE’s user experience while also providing MAL users with special access to HIDIVE’s anime content. The initial, publicly visible feature of this partnership includes integration of MAL’s content ratings into HIDIVE’s user experience. Additionally, a MAL-exclusive embedded HIDIVE video player will launch within Q4 2019 to showcase a curated selection of HIDIVE programming.
“By teaming strategically with MyAnimeList, we can couple instant delivery of exciting anime content via Internet streaming with highly relevant, peer-generated ratings, reviews and other data about that programming and much more,” said John Ledford, founder and CEO of HIDIVE. “We are pleased to embark on this collaboration that is intended to promote deeper exploration by anime fans and other viewers of the near limitless capacity for delight and diversity offered by Japan’s anime creators.”
“Our rating information provides a fair and objective view of each anime and manga title which has been generated through the collective effort of our important members. If our rating scores can help guide HIDIVE users to discover new titles from many anime, we are very pleased,” said Atsushi Mizoguchi, CEO of MyAnimeList. “We hope many HIDIVE users who see these ratings will visit MAL, then organize their viewing history and enjoy discussing episodes to share their valuable impressions with our community.”
MAL’s rating system became available on HIDIVE on September 25, 2019. HIDIVE’s embedded video player will be accessible on MAL shortly thereafter.