Cool Japan Fund Invests in North American Anime Group Led by Sentai Holdings

As part of its effort to expand the overseas market for Japanese anime, the Cool Japan Fund has invested US$30 million for shares of Sentai Holdings, LLC, parent company of Sentai Filmworks, HIDIVE and Anime Network (hereafter, “Sentai”). Sentai’s independent status makes it a rarity in North America as a licensor of Japanese anime, which is beloved not just in North America but throughout the world.

The Sentai group leverages multiple revenue streams including subscription-based Internet streaming services (HIDIVE), home video and packaged media sales, cable TV SVOD distribution (Anime Network), character goods and branded merchandise, B2B content licensing, and a direct-to-consumer e-commerce platform. Sentai Studios is a leader in delivering Japanese source material to global audiences with fully integrated translation, localization, subtitling, dubbing and quality control facilities.

Since its founding in 2008, Sentai has established itself as a major force in the industry, having licensed over 700 titles of Japanese anime. The company also produces collector-friendly premium box sets that include exclusive must-have items. Through industry expertise, Sentai is able to provide insightful fan-oriented interaction via social media sites, promotional events, theatrical premieres and more.

“We are extremely proud of the work we’ve done at Sentai to bring great anime storytelling, experiences, characters and collectibles to fans around the world for more than a decade,” said John Ledford, CEO of Sentai Filmworks. “The investment by Cool Japan Fund allows us to further our potential by expanding and deepening our long-running support of the Japanese anime industry.”

With more than 27 years of experience in the anime industry, John Ledford has been the driving force behind multiple anime hits in the North American market including Made in Abyss, Haikyu!!, DanMachi, Food Wars, and Gatchaman. Prior to Sentai, Ledford oversaw projects such as the original English-language adaptation of Neon Genesis Evangelion and the omnibus East meets West anime project, Halo Legends.

Given the anime industry’s limited opportunities for domestic expansion, the current growth in the overseas content streaming market has become of increased importance. Through this investment, the Cool Japan Fund aims to provide support at the copyright level. In turn, this effort will increase the overall presence of Japanese anime in the North American market and help expand the scope of associated/exported merchandising. This will be done by Cool Japan Fund’s two-pronged approach to not only sell streaming platform rights via niche-market copyright acquisition, but also to bolster the marketplace by fostering relationships with and making important investments in overseas partners.

The Cool Japan Fund considers Sentai, which has carefully and considerately fostered a fan base for Japanese anime while forging a path in the North American market, to be of major importance. The investment will contribute to Japanese anime and related merchandise having an increased presence in the North American market, supporting medium- to long-term growth in the Japanese animation industry as a whole.

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