Over 30 Japanese production companies and record labels have announced that they are launching ANiUTa, the world’s first anime song streaming service. ANiUTa offers a new dedicated service for listening worldwide to music from animation (Japanese and some overseas titles), game, Vocaloid, and tokusatsu (special effects) works. Its subscriptions allow unlimited listening to its catalog of over 50,000 songs, including about 20,000 available via subscription streaming for the first time.
Represented anime and game titles include Ensemble Stars!, the Mobile Suit Gundam franchise, Wake Up, Girls!, Mr. Osomatsu, Girls und Panzer, KanColle, Kirakira ☆ Precure a la Mode, K-ON!, Attack on Titan, The Melancholy of Haruhi Suzumiya, Genesis of Aquarion, Free! – Iwatobi Swim Club, Macross Delta, Macross Frontier, Yowamushi Pedal, Lucky Star, Love Live!, Love Live! Sunshine!!, Re:ZERO -Starting Life in Another World-, and Yuri!!! on Ice.
The main companies and labels behind the venture include Flying Dog, Avex Pictures, Kadokawa, Sunrise Music Publishing, Toei Animation Music Publishing, TOHO, Frontier Works, Pony Canyon, Marvelous, and Lantis. Other companies and labels participating in the streaming service include Earth Star Records, EXIT TUNES, SNK, NBCUniversal Entertainment Japan, CAPCOM, Karent, Smiral, TEAM Entertainment, Tokuma Japan Communications, Dreamusic, Falcom, TMS Music, VAP, Victor Entertainment, 1st Place, Bushiroad Music, United Music and Arts, Mages, Rejet and Warner Brothers.
The service is initially launching in Japan on March 24, 2017, but the staff aims to launch the service overseas by the end of this year.
In Japan, the service costs 600 yen (about US$5.40) a month, tax included. Its app runs on Android (5.x-7.0) and iOS (9.x-10.x) devices. It streams at 128 or 320 kilobits per second with text lyrics when available. People without paid subscriptions can still use the app to perform searches of streaming songs and preview them.
In addition to streaming, ANiUTa also offers early sales of live concert tickets, exclusive member presents, sale of goods, and other services related to anime songs.