VIZ Media has announced that House Foods America Corporation is integrating Japan’s beloved cat-type robot character on the packaging of its tofu product line. VIZ Media is the North and Latin American master merchandise licensee for the Doraemon anime property, overseeing the licensing and development of a range of products across a variety of consumer categories.
Specializing in tofu manufacturing since 1983, Garden Grove, California-based House Foods America Corporation provides an affordable, high quality and comprehensive range of fresh tofu products. The House Foods Doraemon campaign will be featured prominently across seven of the company’s Premium Tofu brands running until March 20, 2015, and the Doraemon character Premium Tofu will be available at top retailers nationwide. For more information about House Foods products, please visit www.house-foods.com.
A special Lunar Chinese New Year sweepstakes set to be promoted through the House Foods website and Facebook page (www.facebook.com/housefoodsamerica) will run from February 1, 2015 through March 15, 2015. Consumers and Doraemon fans are invited to enter to win the Grand Prize: one of five Amazon Kindles; thirty First Place winners will receive an official Doraemon T-shirt.
House Foods Tofu brands featuring Doraemon are currently posted in prominent outdoor billboards, bus wraps and subway advertisements running in New York City, Los Angeles and San Francisco. The Doraemon mascot character and House Foods Doraemon Premium Tofu also will be featured during Japan Week, NYC, taking place at Grand Central Terminal Feb. 18-20, 2015. House Foods will be a featured exhibitor and will offer attendees Doraemon tofu samples and giveaways including colorful Doraemon stickers, keychains and magnets. More details on Japan Week NYC available at: http://japanweek.us/.
Doraemon is one of the most beloved character properties worldwide and started as a manga series created by Fujiko F. Fujio in 1970. It later became a popular anime series and product franchise in Japan that continues to be a smash hit worldwide, especially in Asia. The comedy series depicts the adventures of Doraemon, a blue cat-type robot from the 22nd century, who travels back in time to help a boy named Noby using various secret gadgets procured from his Four-Dimensional Pocket. Episodes often offer lessons for young viewers about honesty, cooperation, courage, and respect.
Doraemon marks its 45th Anniversary in 2015 and continues to be a major worldwide franchise with over $500 million in annual global retail sales and over 600 active licensees.