Aniplex of America has launched an exclusive online shop called the Aniplex Special Store. The store makes normally unavailable items available to fans, including exclusive and rare items from Aniplex titles. Each item is only available in a limited quantity and while supplies last.
The current featured product in the store is the Puella Magi Madoka Magica -Rebellion- Complete Merchandise Box Set. All of the items included in the set were originally sold separately at the United States Premiere Event and at the select Los Angeles show times of the movie. This set is selling for US$200 (excluding tax and shipping), and there’s a limit of one item per customer.